{"title":"Black Friday Edit – 35% Off","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eYour favourite Breton styles, for less! Discover our exclusive Black Friday collection and enjoy \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e35% off selected shirts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with code \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBFEDIT35\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at checkout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHurry, this offer ends \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e30th November at midnight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Don't miss out!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"breton-rose","title":"The Breton Rose","description":"\u003cp\u003e\u003cspan\u003eIt's true that one of the reasons for owning a Breton shirt is to watch it grow softer and more faded over its lifetime. \u003c\/span\u003e\u003cspan\u003eIt takes on more personality and becomes part of you.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan\u003eOur shirts are designed not to disintegrate just at the point they are beginning to feel good.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan\u003e W\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ee guarantee the Breton Rose will still be in your wardrobe when your other favourite shirts have retired to cotton heaven. Not 50 shades of pink, just one and created in 100% unbleached 220 gsm cotton. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":4847444066333,"sku":"BGGLS","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"M - 38”","offer_id":4847513632797,"sku":"BGGLM","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"L - 40”","offer_id":4847513731101,"sku":"BGGLL","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XL - 42”","offer_id":4847513829405,"sku":"BGGLXL","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XXL - 44\"","offer_id":47532158222649,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/products\/pinkbretonFLAT.jpg?v=1678191140"},{"product_id":"picasso-ii-unisex-striped-breton-shirt","title":"Picasso II Breton Striped Shirt","description":"\u003cdiv itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe story so far.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan\u003eFor 20 years we have been unashamedly copying this classic original as worn by Picasso in that iconic photograph in his kitchen.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eWe called it the Picasso shirt.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan\u003eThis is a new addition - a\u003c\/span\u003e\u003cspan\u003e single red stripe.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan\u003eKeeping close to the original recipe. \u003c\/span\u003e\u003cspan\u003eMade from perfectly weighted pre washed soft 220 gsm organic cotton.\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cspan\u003eTruly an exercise in comfort and will add a dash of luxury to your everyday affairs.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":4848434741277,"sku":"PIC2S","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38”","offer_id":4848475734045,"sku":"PIC2M","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":4848475832349,"sku":"PIC2L","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"XL - 42”","offer_id":4848475930653,"sku":"PIC2XL","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"XXL - 44”","offer_id":4848476028957,"sku":"PIC2XXL","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/products\/ECOM_OUTFIT_08_0004.jpg?v=1668780831"},{"product_id":"picasso","title":"The Picasso Breton Shirt","description":"\u003cdiv itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe Picasso Breton Shirt is a modern interpretation of a classic, defined by its clean stripe pattern and relaxed, square-cut fit.\u003cbr data-start=\"377\" data-end=\"380\"\u003eCrafted from 220gsm cotton, it offers structure, comfort and everyday versatility.\u003cbr data-start=\"462\" data-end=\"465\"\u003eEasy to style and designed to be worn often, it brings a contemporary edge to a timeless Breton shirt.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":4848363569181,"sku":"PICGLS","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38”","offer_id":4848422387741,"sku":"PICGLM","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":4848422486045,"sku":"PICGLL","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"XL - 42”","offer_id":4848422584349,"sku":"PICGLXL","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"XXL - 44”","offer_id":4848422682653,"sku":"PICGLXXL","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/picasso-breton-shirt-blue-stripe.jpg?v=1774274880"},{"product_id":"breton-vert","title":"The Breton Vert","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThis was the 2nd colour of shirt we introduced back in 1990. \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMade from the same 100% knitted 180 gsm unbleached cotton. Green is the colour for starboard so its connection with the sea has its place in history. However although it's more than 30 years since we first sold it, we think its enduring appeal lives on. Made to a square cut fit as with all our classic Breton shirts. The more you wash it the better it feels. So comfortable they’re addictive!   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":4847751102493,"sku":"BVGLS","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"M - 38”","offer_id":4847776399389,"sku":"BVGLM","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"L - 40”","offer_id":4847776497693,"sku":"BVGLL","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42”","offer_id":4847776595997,"sku":"BVGLXL","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"XXL - 44”","offer_id":4847776694301,"sku":"BVGLXXL","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/products\/ECOM_OUTFIT_06_0009.jpg?v=1668781476"},{"product_id":"marin-bleu-long-sleeve-breton-shirt","title":"Marin Bleu","description":"\u003cp class=\"p1\"\u003eA few years back we travelled to Sanremo, just a stones throw from Monaco. It couldn't be more different from its noisy neighbour. Artists painting the riviera, merchants selling produce from the Mediterranean, classy small restaurants. We didn't want to let this place fade from our memory. The Marin Bleu reflects the stripes awnings of the shops along the Ligurian Sea. Made from luxury 100% organic supersoft 220gsm interlock cotton. Square cut and simply irresistible. \u003cbr\u003e\u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":12255924748399,"sku":"BGGLS","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38”","offer_id":12255924846703,"sku":"BGGLM","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":12255924945007,"sku":"BGGLL","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42”","offer_id":12255925043311,"sku":"BGGLXL","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"XXL - 44”","offer_id":12255925141615,"sku":"BGGLXXL","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/products\/red_and_blue_stripe_breton.jpg?v=1530943855"},{"product_id":"breton-orange","title":"Breton Orange","description":"\u003cp class=\"p1\"\u003eIn the Breton surplus shop, we keep a stock of old, faded and jaded shirts that take us back to 1988 when we first started out on our journey.  When we say a ‘stock’, we really mean an old battered box full of historic samples. Whilst digging around, one combination really caught our eye and deserved reviving. Not battered or jaded but a soft orange stripe on an ecru background. As with all our Breton shirts they are so comfortable and addictive! \u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":16934915670127,"sku":"BDGLS","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38”","offer_id":16934915833967,"sku":"BDGLM","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":16934916030575,"sku":"BDGLL","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XL - 42”","offer_id":16934916292719,"sku":"BDGLXL","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XXL - 44”","offer_id":16934916554863,"sku":"BDGLXXL","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/OrangeStripeBretonFLAT.jpg?v=1700658533"},{"product_id":"breton-beach-dress","title":"Breton Dress","description":"\u003cdiv itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eIt's easy to reminisce and for us that’s the thing with Breton shirts. Maybe from a childhood holiday spent playing on the lovely beaches near La Rochelle or simply people watching whilst drinking your first Citron Presse at a nearby harbour cafe. Thus the inspiration for our Breton Beach Dress. The fabric has a soft, dry airy touch and expertly tailored and shaped to a more feminine look. Made from 180gsm supersoft cotton. \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003cdiv itemprop=\"description\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv itemprop=\"description\"\u003e\u003c\/div\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36” \/ No Embroidery","offer_id":40877530710127,"sku":"LARLS","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"S - 36” \/ 2 Initials","offer_id":40877530742895,"sku":"LARLS","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"S - 36” \/ 3 Initials","offer_id":40877530775663,"sku":"LARLS","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"M - 38” \/ No Embroidery","offer_id":40877530808431,"sku":"LARLM","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38” \/ 2 Initials","offer_id":40877530841199,"sku":"LARLM","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"M - 38” \/ 3 Initials","offer_id":40877530873967,"sku":"LARLM","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"L - 40” \/ No Embroidery","offer_id":40877530906735,"sku":"LARLL","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"L - 40” \/ 2 Initials","offer_id":40877530939503,"sku":"LARLL","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"L - 40” \/ 3 Initials","offer_id":40877530972271,"sku":"LARLL","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42” \/ No Embroidery","offer_id":40877531005039,"sku":"LARLXL","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42” \/ 2 Initials","offer_id":40877531037807,"sku":"LARLXL","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42” \/ 3 Initials","offer_id":40877531070575,"sku":"LARLXL","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/ECOM_OUTFIT_13_0001.jpg?v=1702943772"},{"product_id":"oversized-breton-t-shirt","title":"The Oversized Breton T-Shirt","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eCan be worn as an undershirt, t-shirt or as a classic short sleeved Breton Shirt. Can be worn while jogging or even hiking. Exact in every detail except just a larger, baggier version of the original. Made from 100% super soft 220gsm black and white cotton in Portugal. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"c-featuredin light-grey-bg\"\u003e\n\u003cdiv class=\"px-4\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":53258930520451,"sku":"SUBGLS","price":42.0,"currency_code":"GBP","in_stock":false},{"title":"M - 38”","offer_id":53258930618755,"sku":"SUBGLM","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":53258930717059,"sku":"SUBGLL","price":42.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42”","offer_id":53258930815363,"sku":"SUBGLXL","price":42.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/Breton_BF_T-shirt_PINNEDHighRes.jpg?v=1729089384"},{"product_id":"the-picasso-blue","title":"The Picasso Blue","description":"\u003cp\u003eThe Picasso Blue Breton Shirt offers a modern take on a classic, defined by its bold navy stripe and clean, structured fit.\u003cbr data-start=\"359\" data-end=\"362\"\u003eCrafted from pre-washed 220gsm organic cotton, it delivers lasting comfort while maintaining its shape.\u003cbr data-start=\"465\" data-end=\"468\"\u003eEasy to wear and effortlessly versatile, it is designed for everyday use.\u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":54935859593603,"sku":"PICGLS","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38”","offer_id":54935859691907,"sku":"PICGLM","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":54935859790211,"sku":"PICGLL","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"XL - 42”","offer_id":54935859888515,"sku":"PICGLXL","price":54.0,"currency_code":"GBP","in_stock":true},{"title":"XXL - 44”","offer_id":54935859986819,"sku":"PICGLXXL","price":54.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/Blue_strips_-_FLATHighRes.jpg?v=1736428007"},{"product_id":"the-great-grandad-shirt","title":"The Button Neck Shirt","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Button Neck Shirt takes inspiration from the unique classic style, blending traditional craftsmanship with a touch of modern refinement. Made from thick, supersoft 100% cotton, it’s breathable yet substantial— Featuring a neat button-down front from the collar, subtle cuffed sleeves for a refined finish, and a rich navy hue, it’s as versatile as it is timeless. Designed to hold its shape and wear beautifully over time, this is a shirt that gets better with every wear. \u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":54935868080515,"sku":"PICGLS","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"M - 38”","offer_id":54935868178819,"sku":"PICGLM","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"L - 40”","offer_id":54935868277123,"sku":"PICGLL","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"XL - 42”","offer_id":54935868375427,"sku":"PICGLXL","price":49.0,"currency_code":"GBP","in_stock":false},{"title":"XXL - 44”","offer_id":54935868473731,"sku":"PICGLXXL","price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/Blue_with_buttons_-_FLATHighRes.jpg?v=1736428733"},{"product_id":"baby-breton","title":"Baby Breton","description":"\u003cp\u003eJust like our much-loved classic Breton, now perfectly sized for the littlest sailors. There’s something timeless about a striped shirt — familiar, comforting, and full of charm. Our Baby Bretons capture that same spirit: soft, simple, and made to be lived in. Inspired by memories of sea breezes, sandy toes, and carefree days, these are designed for comfort and everyday adventure.\u003c\/p\u003e\n\u003cp\u003eCut with the same square shape and traditional cream-and-navy stripes as our original, they’re made from beautifully soft 220gsm cotton that only gets better with every wash. Easy to wear, easy to love — the Baby Breton is a future favourite in the making.\u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"0-3 months \/ Ecru\/Navy","offer_id":56820915995011,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"0-3 months \/ Ecru\/Red","offer_id":56841320464771,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"0-3 months \/ Navy\/Ecru","offer_id":56841320497539,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"3-6 months \/ Ecru\/Navy","offer_id":56820916093315,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"3-6 months \/ Ecru\/Red","offer_id":56841320530307,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false},{"title":"3-6 months \/ Navy\/Ecru","offer_id":56841320563075,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/Screenshot2025-10-19at21.22.48.jpg?v=1763029097"},{"product_id":"the-lightweight-breton","title":"The Lightweight Breton","description":"\u003cp\u003e\u003cstrong\u003eThe Lightweight Breton\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lighter take on a timeless nautical classic, \u003cstrong\u003eThe Lightweight Breton\u003c\/strong\u003e is a white and navy striped shirt designed for effortless everyday wear. Inspired by traditional French sailor shirts, it is crafted from \u003cstrong\u003e180gsm cotton\u003c\/strong\u003e, giving it a lighter feel than our 220gsm Original Breton while retaining the comfort and quality you expect from a classic Breton.\u003c\/p\u003e\n\u003cp\u003eWith its crisp white base and signature navy stripes, the lighter-weight fabric makes it ideal for warmer days, easy layering and year-round wear. Relaxed, versatile and effortlessly timeless, it pairs just as easily with jeans and trousers as it does with shorts when the weather warms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, comfortable and unmistakably Breton. A striped classic you'll reach for again and again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Breton Shirts","offers":[{"title":"S - 36”","offer_id":62622865490307,"sku":"TOBSGLS","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"M - 38”","offer_id":62622865523075,"sku":"TOBSGLM","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"L - 40”","offer_id":62622865555843,"sku":"TOBSGLL","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"XL - 42”","offer_id":62622865588611,"sku":"TOBSGLXL","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"XXL - 44”","offer_id":62622865621379,"sku":"TOBSGLXXL","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXXL - 46\"","offer_id":62622865654147,"sku":"TOBSGL3XL","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/4906\/files\/new_shirt_1.png?v=1789500704"}],"url":"https:\/\/www.thebretonshirt.com\/collections\/black-friday-breton-shirts.oembed","provider":"The Breton Shirt","version":"1.0","type":"link"}