Privacy Policy

Effective Date: March 2026

This Privacy Policy explains how The Breton Shirt Company ("we", "us", "our"), operated by PROJECT FRACHA LIMITED, collects, uses, discloses, and safeguards your personal information when you use our website [https://www.thebretonshirt.com], make a purchase, or interact with us.

We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

 

1. Who We Are

www.thebretonshirt.com is operated by PROJECT FRACHA LIMITED, trading as The Breton Shirt Company,, company number 16505919.
Registered office: Paperworks, Unit 5, Prospect Park, Limewood Approach, Leeds, LS14 1NG

 

2. What Information We Collect

We collect and process the following types of personal information:

  • Identity & Contact Data: Name, email address, phone number, billing/delivery address.
  • Payment Data: Processed securely via Shopify Payments or PayPal (we do not store your full payment card details).
  • Order History: Items purchased, date, and method of purchase.
  • Device & Usage Data: IP address, browser type, time zone, and interactions with our website (collected through cookies and analytics tools such as Google Analytics).

 

3. How We Use Your Information

We use your data to:

  • Process and fulfil orders
  • Communicate with you about your order or queries
  • Send marketing emails (only where you have opted in or where permitted by law)
  • Improve and personalise your experience on our website
  • Meet legal or regulatory requirements

 

4. Legal Bases for Processing

We rely on the following lawful grounds to process your data:

  • Contract: To fulfil your order or respond to pre-contract enquiries.
  • Consent: For marketing communications (which you can opt out of at any time).
  • Legal Obligation: For tax or regulatory reporting.
  • Legitimate Interest: To improve our website, services, or customer experience.

 

5. Sharing Your Information

We only share your personal data with trusted third parties necessary to operate our business:

  • Shopify (eCommerce platform)
  • Payment processors (e.g., Shopify Payments, PayPal)
  • Delivery partners (e.g., Royal Mail, DPD)
  • Marketing tools (e.g., Mailchimp, Meta/Facebook Ads, Google Ads)

All third parties are contractually bound to handle your data securely and in line with UK GDPR.

 

6. International Transfers

Your information may be transferred outside the UK (e.g., Shopify’s US servers). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved under UK GDPR.

 

7. Data Retention

We retain your data only as long as necessary for the purposes it was collected, including:

  • Order & transaction data: up to 6 years (for tax and legal obligations)
  • Marketing data: Until you withdraw consent or unsubscribe
  • Analytics & cookies: As outlined in our Cookie Policy

 

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent at any time

To exercise your rights, contact us at hello@thebretonshirt.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated.

9. How We Protect Your Data

We implement appropriate technical and organisational measures to protect your personal information, including secure payment processing, encrypted data transmission (SSL), restricted access controls, and regular system monitoring.

 

10. Contact Us

For questions or data requests, contact:

The Breton Shirt Company - www.thebretonshirt.com
Email: hello@thebretonshirt.com
Address: Paperworks, Unit 5, Prospect Park, Limewood Approach, Leeds, LS14 1NG