Privacy Policy

This Privacy Policy explains how The Breton Shirt Company, operated by PROJECT FRACHA LIMITED, collects, uses, discloses and safeguards your personal information when you use our website, make a purchase, sign up for our marketing communications, or otherwise interact with us.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable electronic marketing and privacy laws.

1. Who We Are

The Breton Shirt Company is operated by PROJECT FRACHA LIMITED, trading as The Breton Shirt Company, company number 16505919.

Registered office:
Paperworks, Unit 5, Prospect Park, Limewood Approach, Leeds, LS14 1NG

Website: The Breton Shirt Company
Email: hello@thebretonshirt.com

2. What Information We Collect

We may collect and process the following types of personal information:

Identity & Contact Data: Your name, email address, mobile/phone number, billing address and delivery address.

Birthday Information: If you choose to provide your birthday, we may use this information to send you birthday-related communications, offers or promotions.

Marketing Preferences and Consent: Information about whether you have agreed to receive marketing communications from us by email and/or SMS, together with information relating to your marketing preferences and consent.

Payment Data: Payments are processed securely through payment providers such as Shopify Payments or PayPal. We do not store your full payment card details.

Order History: Information about purchases you make from us, including products purchased, transaction dates and order details.

Device & Usage Data: Information such as your IP address, browser type, time zone and interactions with our website. This may be collected through cookies and analytics technologies, including Google Analytics.

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders.
  • Communicate with you about orders, deliveries, returns or enquiries.
  • Send you marketing emails where you have consented or where otherwise permitted by law.
  • Send you SMS marketing messages where you have provided the appropriate consent.
  • Send birthday-related offers or promotions where you have provided the relevant information and marketing permission.
  • Manage your marketing preferences and record your consent.
  • Personalise and improve your experience with The Breton Shirt Company.
  • Analyse and improve our website, products and marketing.
  • Meet our legal, accounting and regulatory obligations.

4. Email and SMS Marketing

If you choose to sign up for marketing communications, we may contact you by email and/or SMS, depending on the permissions you have provided.

When you provide your mobile number for SMS marketing, we may use it to send you promotional messages, including information about products, special offers, promotions, new arrivals and other news from The Breton Shirt Company.

Providing your mobile number for SMS marketing is voluntary unless a particular form clearly states otherwise. Providing a mobile number does not automatically mean that you have consented to SMS marketing; where consent is required, we will ask for it appropriately.

You can withdraw your consent to marketing at any time. You can unsubscribe from marketing emails using the unsubscribe link included in our emails. For SMS marketing, you can follow the opt-out instructions included in our SMS messages.

Withdrawing consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

Transactional communications relating to an order or customer-service request are separate from marketing communications.

5. Legal Bases for Processing

We rely on the following lawful grounds when processing personal information:

Contract: Where processing is necessary to fulfil an order, provide a service you have requested or take steps at your request before entering into a contract.

Consent: Where you have consented to receive certain marketing communications, including SMS marketing where consent is required. You may withdraw your consent at any time.

Legal Obligation: Where we need to process information to comply with tax, accounting or other legal requirements.

Legitimate Interests: Where necessary for our legitimate business interests, such as improving our website, services and customer experience, provided those interests do not override your rights and freedoms.

6. Sharing Your Information

We only share personal information where necessary to operate our business, provide our services or fulfil the purposes described in this Privacy Policy.

This may include:

Shopify – our eCommerce platform.

Payment processors – including Shopify Payments and PayPal.

Delivery partners – including Royal Mail and DPD.

Marketing and communications providers – including Mailchimp, which we may use to manage email marketing, SMS marketing, subscriber information and marketing preferences.

Advertising and analytics providers – including Meta/Facebook and Google.

Where appropriate, our service providers are required to handle personal information securely and in accordance with applicable data protection requirements.

We do not sell your personal information.

7. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place in accordance with UK data protection law. These may include the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, adequacy regulations, or other legally recognised safeguards, as applicable.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting or regulatory requirements.

For example:

Order and transaction data: Generally retained for up to 6 years where required for tax, accounting and legal purposes.

Email and SMS marketing data: Retained while you remain subscribed and, where necessary, for an appropriate period afterwards to maintain records of your consent, preferences and opt-out requests.

Birthday information: Retained while relevant to the purposes for which you provided it, or until you request its deletion where applicable.

Analytics and cookie data: Retained in accordance with our Cookie Policy and the retention settings of the relevant services.

9. Your Rights

Under UK data protection law, depending on the circumstances, you may have the right to:

  • Access personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Restrict the way we process your information.
  • Object to certain types of processing.
  • Request the transfer of certain information to you or another organisation.
  • Withdraw your consent at any time where we rely on consent.

To exercise your rights, contact us at hello@thebretonshirt.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled in breach of applicable data protection law.

10. How We Protect Your Data

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures include secure payment processing, encrypted transmission where appropriate, access controls and the security measures provided by the platforms and service providers we use.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology or legal requirements.

When we make changes, we will update the effective date shown at the top of this Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy, how we use your personal information, or would like to exercise your data protection rights, contact:

The Breton Shirt Company
Operated by PROJECT FRACHA LIMITED
Paperworks, Unit 5, Prospect Park
Limewood Approach
Leeds, LS14 1NG

Email: hello@thebretonshirt.com