Privacy Policy

PRIVACY POLICY

Effective Date: July 2025

This Privacy Policy explains how The Breton Shirt ("we", "us", "our") collects, uses, discloses, and safeguards your personal information when you use our website [https://www.thebretonshirt.com], make a purchase, or interact with us.

We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

 

1. Who We Are

www.thebretonshirt.com is a trading name of PROJECT FRACHA LIMITED, company number 16505919.
Registered office: 2 Highcliffe Court, Greenfold Lane, Wetherby, England, LS22 6RG.

 

2. What Information We Collect

We collect and process the following types of personal information:

  • Identity & Contact Data: Name, email address, phone number, billing/delivery address.
  • Payment Data: Processed securely via Shopify Payments or PayPal (we do not store full card details).
  • Order History: Items purchased, date, and method of purchase.
  • Device & Usage Data: IP address, browser type, time zone, and interactions with our website (via cookies and analytics tools like Google Analytics).

 

3. How We Use Your Information

We use your data to:

  • Process and fulfil orders
  • Communicate with you about your order or queries
  • Send marketing emails (if you’ve opted in)
  • Improve and personalise your experience on our website
  • Meet legal or regulatory requirements

 

4. Legal Bases for Processing

We rely on the following lawful grounds to process your data:

  • Contract: To fulfil your order or respond to pre-contract enquiries.
  • Consent: For marketing communications (which you can opt out of at any time).
  • Legal Obligation: For tax or regulatory reporting.
  • Legitimate Interest: To improve our website, services, or customer experience.

 

5. Sharing Your Information

We only share your personal data with trusted third parties necessary to operate our business:

  • Shopify (eCommerce platform)
  • Payment processors (e.g., Shopify Payments, PayPal, Klarna)
  • Delivery partners (e.g., Royal Mail, DPD)
  • Marketing tools (e.g., Klaviyo, MailChimp Meta/Facebook Ads, Google Ads)

All third parties are contractually bound to handle your data securely and in line with UK GDPR.

 

6. International Transfers

Your information may be transferred outside the UK (e.g., Shopify’s US servers). We ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK GDPR.

 

7. Data Retention

We retain your data only as long as necessary for the purposes it was collected, including:

  • Order & transaction data: 6 years (for tax/legal obligations)
  • Marketing data: Until you withdraw consent or unsubscribe
  • Analytics & cookies: As per our Cookie Policy

 

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent at any time

To exercise your rights, contact us at hello@thebretonshirt.com

 

9. How We Protect Your Data

We implement appropriate technical and organisational measures, including secure payment processing, data encryption, limited access protocols, and regular system monitoring.

 

10. Contact Us

For questions or data requests, contact:

www.thebretonshirt.com
Email: hello@thebretonshirt.com
Address: 2 Highcliffe Court, Greenfold Lane, Wetherby, England, LS22 6RG